After graduating with his Building Engineering & Construction Management Degree at UMIST, Manchester, Richard entered the motor industry by opening a car valeting company and a trade car division specialising in the underwriting, buying and selling of selective specialist vehicles throughout nationwide dealerships.

Successful trading lead to the creation of     in April 2000, introducing retail sales by way of the purpose developed showroom in Newcastle-under-Lyme. specialises in selective marques such as Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Mercedes Benz, Porsche, Range Rover and Rolls Royce. Richard ensures all his high net worth clients exacting requirements are fullfilled and even surpassed.

With this adeptness and knowledge Richard is ideally suited to direct  , concentrating on their fresh fleet of highly desirable super-cars. His other business interests include an insurance replacement credit hire company, general finance company and property development.

Richard brings a wealth of knowledge to which over the past 30 years has been as diverse as it is complimentary.

His extensive involvement with high net worths and corporations ranging from professional sport, music industry, publishing, motor sport sponsorship to lifestyle services ensures Richard is the premier emissary for .

Simon joined  in 2001 bringing over 20 years experience within the motor industry working with premier manufacturers such as Mercedes Benz and Harley Davidson.

Drawing from his wide-ranging motor industry expertise Simon's motivation lies in the ability to deliver clients exacting requirements with exemplary levels of service.

Kay worked for Lloyds Bank from 1988 to 2001. After the formation of Lloyds TSB, Kay managed a local branch with her team, before her departure to join   in 2001.

Kay currently works at the showroom heading administration and accounts. She has been very instrumental in the development of the brand and has had a pivotal role to play in the formation of and  .